Environmental Stewardship campaigns have been around a long time with recycling awareness programs, Arbor Day, etc. Incorporating educational signage about sustainability into the built environment adds another facet to this type of non-formal education for the general pubic and is another perfect opportunity for landscape architects to become involved. Some traditional public awareness methods require the people to find their way to specific websites (the EPA has a couple of great sites geared towards the younger age groups; Environmental Kids Club or Polluted Runoff) or people have to just happen see things in the media. While these are all good, they may make it hard to target a wide range of groups.
The cool thing about putting educational posters in the built environment is the wide audience that you can target. For instance, a lot of different people on their way to the supermarket in Hill Center Belle Meade, or to their office buildings or the theater on Deaderick Street, will walk by these signs everyday. We just hope it sparks interest and provides a topic of conversation to raise even more awareness for sustainable practices.